In this edition of the CBT News Power Lunch, anchor Jim Fitzpatrick is joined by Skyler Chadwick, Director of Product Consulting at Cox Automotive’s Xtime, who discusses how to bring in more dollars to the dealership.
While dealerships always look for simple ways to make money, economic forecasts often complicate their plans. However, Chadwick believes that, at present, the best place to focus their efforts is on customer retention.
Citing the Cox Automotive Repair Order Index, Chadwick starts off by noting that, while the number of repair orders has decreased in 2022, “we’re seeing an increase in dollar per repair order.” Car owners who delayed service during COVID-19 now seek costly repairs, upgrades and maintenance, making this the perfect opportunity for service providers to improve their client’s interactions.
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