Tuesday, July 5, 2022
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Digital retailing inspired by the next generation

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Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today’s automotive environment, many dealers and consumers have adapted to the new age of digital retailing. Today’s technology allows consumers to start and finish the buying experience from […]
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emotional

How the emotional state of consumers impacts their buying decisions

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Think about your last purchase…was it an emotional one? On today’s show, we’re pleased to welcome Jeff Shore, founder of Shore Consulting, trainer, and author to discuss the emotional aspect of a purchase decision. Shore’s work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications. […]
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video

5 simple ways to master the professional F&I video call

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There was a time when no dealership (and certainly not F&I) thought much about handling any part of the car-buying process over video, but here we are. Deals had always been done in person and it was the one-to-one connection that helped the sales process a success. Sure, some customers still bristled at the often […]
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F&I

Digital tools can’t replace your F&I manager, but they can make...

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Twenty years ago, a finance and insurance manager was one of the most respected managers in the dealership. They could make or break your deal often within a few seconds of running the credit report. If the sales manager gave up all his front-end profit, the F&I manager had to save the back-end by holding […]
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development

Is on-the-job training effective for employee development? – David Kain

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In the last year, dealers have made many changes to their operations, but are training and employee development overlooked now? On today’s show we are pleased to welcome David Kain, President and Owner of Kain Automotive, industry expert, and host of Kain and Co. right here on CBT News. Kain begins the conversation by discussing […]
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Zoom

How Jody DeVere is Zooming Her Way Through 2020

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I adjust my new selfie light-ring (a Best Seller on Amazon), check to make sure my high-quality podcast mic volume is good, change my virtual background to set the stage, and start my video… another day Zooming along in 2020. Utilizing technology options like Zoom and other forms of video conferencing is a brave new […]
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automotive newscast

CBT Automotive Newscast: July 15, 2020

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Today’s Featured Interview: DealerPRO Training CEO Don Reed on Rebooting Your Fixed-Ops Department: With a shortage of technicians, strained advertising budgets, and a national pandemic, it can be tricky for dealers to navigate fixed-ops management. Service drives were largely considered essential services at the height of the pandemic. There was a lot of pressure put […]
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