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millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over...

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Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
video reply

The Value of a Video Reply

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  On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short...
Youtube director tool

If a Picture is Worth a Thousand Words, How Much is...

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 If a picture is worth a thousand words, think about how valuable a video is with the YouTube Director Tool? According to David Kain,...
marketing videos

7 Ways to Create a Trending Marketing Videos

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With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the...

Mary Barra: Traditional Owner/Driver Model will Be Around for a Long...

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At a recent symposium, GM CEO and Chairman Mary Barra addressed several topics, including the future of the auto industry and how your part...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 –...

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It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...
fixed-ops

How to Create Value in Your Fixed-Ops Selling Process

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On this week's edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a...
content marketing

Is Content Marketing For Your Dealership?

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Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
autonomous vehicles

Elon Musk: How autonomous vehicles will change everything

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  Before deliveries of Tesla’s Model 3 are delivered at the end of this year, Business Insider says the company is actively trying to eliminate...

How far does your dealership go to make customers happy?

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How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer...