Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
Today's Featured Interview:
DealerPRO Training CEO Don Reed on Rebooting Your Fixed-Ops Department:
With a shortage of technicians, strained advertising budgets, and a national pandemic, it can be tricky for dealers to...
Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many...
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and...
On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use those funds for other areas of...
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using the power of video in your...
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car...
Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle really help connect the customer with...
On this week's episode of Kain & Co., David Kain goes over some of the finer details of producing a quality video for your dealership customer, such as a vehicle...
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying...