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video

Five Types of Video Content To Share With Your Audience in...

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Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
automotive newscast

CBT Automotive Newscast: July 15, 2020

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Today's Featured Interview: DealerPRO Training CEO Don Reed on Rebooting Your Fixed-Ops Department: With a shortage of technicians, strained advertising budgets, and a national pandemic, it...
video testimonials

Benefits of Video Testimonials

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Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
marketing

Digital Marketing Through Video: How to Do It Well

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Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that...
SEM spend

Ways to Reduce Your SEM Spend

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 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
video

Creating a Video Culture at Your Dealership

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 On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...
John Fitzpatrick

How Force Marketing is Using Video to Help Dealers Improve Their...

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Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can...
post-visit video

Sending a Post-Visit Video of the Vehicle

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 Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle...
quality video

Producing a Quality Video for the Customer at Your Dealership

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On this week's episode of Kain & Co., David Kain goes over some of the finer details of producing a quality video for your...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

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You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...