Monday, November 29, 2021
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seasonal

How to leverage seasonal service appointments to drive better business

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The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to the Hankook Tire Gauge Index, nearly half (48 percent) of Americans have delayed or canceled […]
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Yanfeng

Yanfeng develops in-car UV sanitizer that kills COVID-19

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Automotive interior design and manufacturing specialists Yanfeng have developed an in-car sanitizer that is capable of killing the novel coronavirus on vehicle surfaces. Yanfeng calls it the Experience in Motion 2021 Shared concept (XiM21S), and the system offers two ways in which technology integrated into the vehicle can fight germs, bacterial or viral. CEO of […]
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price

An untold truth: are price reductions good for your dealership?

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Since the early days of the industry, price reductions (markdowns) have been “the” tool used to move inventory as it ages, but now post-pandemic, dealers should be more serious than ever about holding margin on their in-stock vehicles. Not only because inventory is scarce, but it is vital to take advantage of new technology that […]
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marketing

Moving marketing to an increasingly online environment

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Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil new products almost exclusively online. Ford did so with the launch of the new Bronco […]
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service

How your service department can improve the trade-in process

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The vehicle trade-in process has evolved a lot over time. One of the biggest changes is that there used to be a lot more room for error.  In the past, an under-informed buyer was more likely to fall for a low-ball figure, and if reconditioning got too high, there was usually a sucker who would […]
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dealer

How an unsafe vehicle traced to Georgia independent dealer serves...

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Channel 2 Action News published a story on Thursday of a vehicle sold to a retail customer that had been improperly repaired after a collision. The 2015 Toyota 4Runner had been purchased from an independent dealership in 2018 and, after discovering the SUV had not been fitted with replacement side impact airbags after a collision, […]
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Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

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On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with Dealer-FX and Aeris Mobility Services for the technology. Integrations between the My MITSUBISHI CONNECT app […]
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alliance

Collaborations and alliances in the auto industry a new normal

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Last week, Honda Motor Co. announced that it had signed off on a nonbinding memorandum of understanding in relation to creating a strategic alliance with General Motors. Jamie LaReau of the Detroit Free Press reported that both auto giants would still sell vehicles under their own names but the agreement also includes “cooperation in purchasing, […]
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service

How Dealers Can Streamline Pickup and Drop-off for Service

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The effect of the novel coronavirus has yet to recede in the United States, and the overall consumer sentiment among Americans is split between anxious and confident. In addition to fear over job security, anxiety regarding personal and family health stay steady. For car owners whose vehicles require maintenance or repairs, this week’s Deloitte State […]
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luxury

Luxury Vehicle Sales Expected to Rebound from Depression

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The coronavirus pandemic has not been beneficial to most industries, and this definitely includes the auto industry. According to Cox Automotive, the Kelley Blue Book Brand Watch™ reported that for Q2 2020, luxury vehicle sales dropped 35% and hit their lowest level in the past two years. The past couple of years had already seen […]
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