On the Dash:
Hyundai and Kia each posted record U.S. hybrid sales in May 2026.
Both brands are racing for the No. 2 U.S. hybrid spot behind Toyota.
Hyundai sold...
On the Dash:
Toyota’s pause signals growing caution among automakers toward aggressive EV rollout timelines.
Uncertainty in luxury EV demand could affect future inventory planning and consumer adoption expectations.
Toyota...
On the Dash:
Ongoing disruptions in the Middle East could tighten vehicle supply and increase production volatility across the industry.
Toyota continues to see strong consumer demand despite softer global...
On the Dash:
Toyota’s expanding recall adds pressure to service departments already handling high recall volumes.
Dealers should prepare for increased customer concerns surrounding Tundra reliability and engine performance.
The...
On the Dash:
Dealers may need to manage tighter synthetic oil inventories and prepare customers for temporary lubricant substitutions.
Hybrid-heavy service departments could face increased maintenance delays if ultra-thin oil...
On the Dash:
Toyota is increasing U.S. production capacity as tariffs continue reshaping global vehicle sourcing and pricing.
Expanded domestic truck production could improve inventory stability and reduce exposure to...
On the Dash:
Toyota is shifting EV messaging toward practicality, lifestyle integration, and first-time EV adoption.
Multicultural marketing remains a major focus as automakers refine customer acquisition strategies.
Dealers may...
PRINCETON, Ind. (May 7, 2026) — Thirty years ago, Toyota took a bold leap of faith. The automaker chose Princeton, Indiana—a small town known for popcorn and basketball—as the site for...
On the Dash:
Toyota’s weaker earnings and a lowered outlook highlight ongoing affordability and margin pressures that could influence dealer pricing and inventory strategy.
The automaker’s expanded U.S. manufacturing investment...
PLANO, Texas (May 4, 2026) – Unveiled today, Toyota’s new all-electric family marketing campaign introduces a lineup designed to meet the needs of today’s drivers with intuitive technology, purposeful engineering and...