On the Dash:
- Toyota, Hyundai, Subaru and Kia each posted double-digit percentage sales gains in June 2026.
- Hyundai and Kia set all-time records for June, the quarter and the first half.
- Hybrid vehicles drove growth across all four brands, led by Kia’s 187% hybrid surge.
Toyota, Hyundai, Subaru and Kia all reported June sales increases, giving the four Asian import brands a rare moment of alignment in an uneven market.
- Toyota sold 212,793 vehicles, up 10.1%.
- Hyundai sold 77,555 units, up 11%.
- Subaru sold 54,909 vehicles, up 18.1%.
- Kia sold 70,507 units, up 10%.
Hyundai’s and Kia’s results were both company records. Toyota’s June sales built on a strong second quarter, though that quarter’s growth was modest next to the monthly pace. Subaru’s jump followed a rough June a year earlier, when sales fell more than 15%, so some of the gain reflects an easier comparison rather than new ground.
Hybrids tied the four together. Toyota’s electrified sales rose 35% and made up 57.4% of total volume. Hyundai’s hybrid sales jumped 74%. Subaru’s hybrid and electric vehicles topped 20% of June sales. Kia’s hybrid sales surged 187%, led by the Sportage and Sorento. Across all four brands, hybrid demand outpaced gas-only models by a wide margin.
Toyota posts double-digit June growth
Toyota Motor North America reported June 2026 U.S. sales of 212,793 vehicles, up 10.1% on a volume basis and up 5.7% on a daily selling rate basis compared to June 2025. Electrified vehicle sales for the month totaled 122,063, up 35%, representing 57.4% of total volume.
For the second quarter, Toyota Motor North America reported sales of 673,971 vehicles, up 1.1% on both a volume and daily selling rate basis versus the second quarter of 2025. Electrified vehicle sales for the quarter totaled 383,091, up 19.5%, representing 56.8% of total sales volume.
The Toyota division posted June sales of 183,627 vehicles, up 11.2%. RAV4 Hybrid reached an all-time best month, and the Toyota division’s electrification mix hit a record 61.4% for the quarter. Camry sales rose to 31,573, up 19.6%, extending strong momentum for the hybrid-only sedan.
Lexus posted its best-ever June, with 29,166 vehicles sold, up 3.9%. For the quarter, Lexus sales fell 7.5% to 88,760 vehicles.
Hyundai sets all-time records for June
Hyundai Motor America reported its best-ever June total sales of 77,555 units, an 11% increase compared with June 2025. The month capped Hyundai’s strongest second quarter and first half in company history.
Record June results came from Santa Fe HEV, up 12%, Sonata HEV, up 246%, Tucson HEV, up 14%, and the Tucson lineup overall, up 20%. Hybrid vehicles drove total sales growth for the month, increasing 74%.
For the second quarter, Hyundai sold 245,180 units, a 4% increase and a company record. Hybrid sales for the quarter rose 71%. Hyundai sold an all-time record of 450,568 total units in the first half of 2026, a 3% increase over the first half of 2025.
Subaru rebounds with June sales gain
Subaru of America reported 54,909 vehicle sales for June 2026, an 18.1% increase compared to the previous year. Forester remained the top seller with 16,288 vehicles sold. Crosstrek had its best June ever, selling 16,050 vehicles. Outback sales reached 14,074, up 32.7% over 2025.
Subaru’s hybrid and electric vehicles accounted for more than 20% of vehicles sold in June.
Kia notches best-ever June and record first half
Kia America closed the first half of 2026 with its best-ever June and its strongest first half on record. The brand sold 70,507 units in June, up 10% from 63,849 units a year earlier. Retail sales climbed 17% for the month.
Year to date, Kia has sold 430,727 units, up 3% from 416,511 units over the same period last year, marking an all-time first-half record.
Hybrid sales surged 187% in June, and the broader electrified lineup, which includes hybrid, plug-in hybrid and electric models, rose 118% year over year. Sportage Hybrid led the gains, up 165%, followed by Sorento Hybrid, up 114%, and Telluride, up 24%.
