You’re the expert, the higher authority, but sometimes you diminish your authority with certain phrases. Jonathan suggest using these phrases instead, therefore elevating your authority and building trust.
Never ask a question you don’t have an answer to. Instead, Becky says to ask questions that will lead to answers that will capture the information to sell to the...
Do you use a broad brush when it comes to training your team? Glenn suggests looking at each member to target their work metrics to figure out how they can...
You’re going to have objections in every step of the car buying process. So, Grant explains how to respond to each one...just in case it’s an objection or complaint.
Look around your showroom. Does the brand in your showroom match the brand you drove to work? David says to truly love the brand you sell, do what these top...
Just like mixed martial arts fighters use an array of moves against their opponent, you need to have the same tools in communicating with customers in the car-buying process. Grant...
Want to communicate more effectively with your customers? What about becoming the master of a conversational funnel? Rob explains how to do it once customers walk onto your lot.