Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership
To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
Dealership Emails Going to SPAM? Here’s What To Do
0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!!
What was your first reaction to the line above? Did you cringe?...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
The Power of Feedback
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
How to Deal With a Best Price Shopper
Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
