Thursday, January 20, 2022
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sales and service

Improving Your Sales-to-Service Handoff

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Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to sell cars. Service exists to keep those customers coming back and turn them into loyal, lifelong customers. With this in mind, it is important to take a look at how well […]
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perfect data

Preparing for 2019: Remember, It’s the Boring Stuff that Sells...

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As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret to sell vehicles without effort. They’ve discovered, as most dealers have, […]
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car buyers

How to NOT Sell Cars in 2018

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Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a fairly stable economy and a job market that’s improving. While there certainly are car buyers ready with cash in hand, getting them to buy a vehicle at your store instead of […]
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attribution

Automotive Attribution Models

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 On this week’s Auto Marketing Now, Brian Pasch continues his discussion on automotive attribution models to help you sell more cars in the digital age.
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subject lines

Subject Lines that Sell Cars

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Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is not familiar to many people, but email is one of the best marketing strategies in the automotive sales industry. In a recent study, 77% of […]
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