Competition Between Departments is Great but Don’t Let it Become a War
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
Retail Automotive
How converting women to truck-buyers will increase profits
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
October 2015 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the October 2015 sales numbers.
The October 2015 sales totals are:
Fiat Chrysler: +14.7%
Chrysler: +1%
Jeep: +33.3%
Dodge: +12.3%
Fiat:...
Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers.
BY ANNE FLEMING
Based on how they approach the car buying process, women buyers tend to identify...
Mercedes-Benz USA Chief Cannon Sits Down For Q-And-A With CBT Automotive’s Fitzpatrick
SANDY SPRINGS, GA (PRWEB) OCTOBER 28, 2015
Mercedes-Benz is moving its U.S. headquarters to Sandy Springs, Ga., from New Jersey starting this year. Speaking recently to an audience of about 300...
Is your dealership managing phone leads correctly?
Here's a stat that's pretty scary (or embarrassing): the average dealership, across all brands and markets, is converting fewer than 8 out of every 100 inbound sales calls into showroom...
Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE
Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON
The digital movement has transformed automotive marketing. A shift in how customers research...
Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS
To some in the retail automotive industry, customers with full access to information once...
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