Internet Research Takes Out Emotion; Test Drive Puts it Back
By Mark Tewart
In that path there are specific things that can be done to increase the likelihood of there being a nexus...
Better Closing Rates and Customer Satisfaction Among the Benefits
By Pete MacInnis
Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
Millennials are a large group: from recent college graduates, to married couples living in suburbia, they bought four million cars and trucks last year...second only to baby boomers. ...
Well, we’re almost a week into the month of March and according to Wells Fargo Economist, Sam Bullard and how well auto sales do each month is an early indicator...
February 2016 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the February 2016 sales numbers.
The February 2016 sales totals are:
Fiat Chrysler: +11.8%
Chrysler: -26.1%
Jeep:...
Working smarter rather than longer is something we all want, right? But unfortunately that’s not happening at a lot of dealerships, even with the help of technology. But CEO and...
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is to understand your target audience, and...
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds?
By Glenn Pasch
Recently, I was asked what skills does a dealership general...
So when it comes to investing in the latest, newest and greatest technology for F&I, is it the end all to selling more cars and products? Rebecca Chernek says...
Here’s a question with an obvious answer. Do you want to close more sales? Well obviously the answer is yes, but the key to doing so isn’t always as clear....