TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%


Retail Automotive

Automotive News

Anticipate Common Problems For An In-House Or External Dealership BDC

- August 1, 2015
Find a quality business development manager who will train and closely watch the BDC staff. BY MIKE HAEG In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Sales & Marketing Auto News
Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

- August 1, 2015
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as a consultant and trainer in the...
Sales & Marketing Auto News

How impactful visuals and interactive content are increasing customer satisfaction

- July 29, 2015
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...
Sales & Marketing Auto News
CBT News Placeholder

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

- July 29, 2015
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...
Sales & Marketing Daily Automotive News
Sales Lead

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

- July 1, 2015
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive industry has changed dramatically since I...
Sales & Marketing Daily Automotive News
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

- July 1, 2015
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car dealers, do you know your audience? If...
Sales & Marketing Daily Automotive News
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
Sales & Marketing Auto News
complete credit applications

F&I And Sales On Same On Same Online Platform

- July 1, 2015
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a satisfying shopping experience. They want to...
Sales & Marketing F&I

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

- June 9, 2015
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Sales & Marketing Daily Automotive News
Manage Phone Performance

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

- June 1, 2015
CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent a ton of money on marketing....
Management & Leadership Sales & Marketing


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