Did you know that the used car department is the biggest opportunity for you to increase profitability? There is an art to managing used cars and NCM Institute has some...
Find a quality business development manager who will train and closely watch the BDC staff.
BY MIKE HAEG
In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS
Having spent nearly 30 years as a consultant and trainer in the...
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015
Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE
The landscape of the automotive industry has changed dramatically since I...
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE
Luxury car dealers, do you know your audience?
If...
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING
Here are a couple of statistics that ought to command your...
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous.
BY PETE MACINNIS
Today’s digital shoppers expect a satisfying shopping experience. They want to...
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA
In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...