It can be easy to feel overwhelmed when it comes to all the factors we can’t control in the automotive sales industry. The state of the economy, drastic increases in...
With winter bearing down on us, it’s time to consider how your service department can meet the needs of drivers in your area. Aside from following the recommended maintenance schedule,...
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
Dealerships tend to be staffed by highly competitive individuals, and many of the positions have pay structures based on productivity. With a high degree of intensity and competition, it’s no...
Many dealers feel that the franchise system is under attack following the announcement of Ford's aggressive new EV policy. The policy will require substantial investments from its franchised retailers and...
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today.
Here...
It’s hard to look at the news lately without Elon Musk being at the front and center of things. His recent $44 billion acquisition of Twitter and the resulting turmoil...
Welcome to this episode of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the...
Throughout the hustle and bustle of leading an organization, oftentimes the fundamentals of leadership can take a back seat or in some cases, become completely forgotten. Today’s guests are saying...
Among the top KPIs your service department should be evaluating, the hours per RO is one of the most important. After all, you don’t want a bunch of service advisors...