Wednesday, December 2, 2020
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COVID-19

Finding the bright spots for F&I during COVID-19

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We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a nation is no exception. Every day it dominates the national and local headlines and there is nothing positive about it. It’s awful, it’s still here, and it has left an indelible […]
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COVID

Car Buyers Have Positive Outlook, But Still Show Concerns From COVID-19

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There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be the indication from consumers participating in a June survey. CarGurus, the online car shopping and data analytics company, conducted research through its “COVID-19 Senitment Study” finding that less shoppers are delaying […]
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negative reviews

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

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The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place they turn to almost always is review sites. The reality of the connected consumer is that they value the opinions of others and trust third-party […]
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recalls

How to Turn Recalls Into Positive Customer Experiences

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Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving their vehicle with the dealership. At worst, unaddressed recalls can cause accidents, or induce fear of potential issues. In 2018, around 30 million vehicles in the U.S. were affected by recalls, […]
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rejection

Positive Reactions to Negative Rejections

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Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says “no.” Instead of looking at the rejection as a firmly closed and locked door, shift your perspective. There are often ways to make the “no” […]
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positive

5 Things that will give you a positive mindset all day

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  A positive mindset helps your brain perform significantly better than a negative, neutral, or stressed mindset. According to Inc.com, there are five things you can do in 23 minutes to transform your entire day. 1. Write down three acts of gratitude What three new things are you grateful for? Write it down. For long-term […]
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newscast

Daily Newscast: Does marketing during big sporting events work for dealers?...

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  In today’s CBT Newscast for Monday April 3rd, 2017: Does marketing during big sporting events work for dealers? Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many car shoppers. [Watch Now] 5 Things […]
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