We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a nation is no exception. Every day...
There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be the indication from consumers participating in...
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving their vehicle with the dealership. At...
Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says...
A positive mindset helps your brain perform significantly better than a negative, neutral, or stressed mindset. According to Inc.com, there are five things you can do in 23 minutes to...
In today's CBT Newscast for Monday April 3rd, 2017:
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According...