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Steve Finlay

CBT News Week In Review: January 31, 2020

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CBT News Week In Review for Friday, January 31st, 2020: Glenn Pasch on Alleviating Pain Points in Your Customer Journey Please join us in welcoming back...
brand promise

Creating a Brand Promise

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On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...
Glenn Pasch

CBT Automotive Newscast for January 27, 2020

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Today on CBTNews.com - Monday, January 27th, 2020: Glenn Pasch on Alleviating Pain Points in Your Customer Journey Please join us in welcoming back Glenn Pasch,...
Patrick Manzi

CBT News Week In Review: January 24, 2020

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CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
cable TV

Addressable Advertising on Cable TV

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On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
marketing trends

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement...

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  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
marketing trends

CBT Automotive Newscast for January 21, 2020

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Today on CBTNews.com - Tuesday, January 21st, 2020: Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020 High-level marketing concepts can be...
customer service

Great Customer Experience Means Consistent Customer Service

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I am Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years,...
Glenn Pasch

CBT Automotive Newscast for December 16th, 2019

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Today on CBTNews.com - Monday, December 16th, 2019: How Dealers Can Navigate Complex Marketing Strategies in 2020 Auto retail marketing strategies are continually moving towards an...
newscast

Week In Review: How to Get the Most Value From Your...

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CBT News Week In Review for Friday, September 6th, 2019: How to Get the Most Value From Your Vendors, Employees, and Marketing Processes - Glenn...