It’s safe to say that nearly all dealerships have an online presence (or they should!). They have inventory listed, online chat for the salespeople to connect with shoppers, and you can...
Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their...
Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance. For any car, you need to...
The dealership of the future? Hint: It’s all online
In these days of rapid change, I am frequently asked by dealer principals: “How do I juggle the new technology with changing...
When customers drop off their cars at your dealership for service, they often feel as if their leaving one of their children with you. They want to know what's going...
Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and...
On today's CBT Newscast for Tuesday, December 19th, 2017:
Sally Whitesell: Consistency in The Service Drive
Joe Gumm speaks to Sally Whitesell, founder and CEO of SW Service Solutions, about online surveys,...
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...