Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years, Rune Hauge, Head of Growth with...
The current automotive retail experience is a fragmented one. With so much change happening in the marketplace, dealers are constantly looking to the horizon, rethinking how vehicles are retailed and...
On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t...
If you talk with online buying enthusiasts, all consumers will eventually be able to purchase a car and do all of the F&I paperwork online, without leaving the comfort of...
On today's CBT Newscast for Wednesday, September 20th, 2017:
Matt Raymond: Not everyone wants to buy a car online
If you talk with online buying enthusiasts, all consumers will eventually be able...
Getting left behind is not a fun feeling, especially when we're talking about the impact of technology on the auto industry. However, car dealerships haven't become an endangered species in...
On today's CBT Newscast for Thursday, August 10th, 2017:
Why are customers so interested in trucks & SUVs?
We know SUVs, trucks, and crossovers remain popular among car buyers. Why they remain...
Joe sat down with Rick Wegley, an Instructor with NCM Associates, about online service menus, improving your digital presence, and how you can differentiate from your competition.
On today's CBT Newscast for Monday, July 3rd, 2017:
Are you where customers are online?
Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best...
Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer trends.