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online

When are Millennial shoppers going online to shop?

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Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years,...
experience

Integration is Key to Dealer Excellence

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The current automotive retail experience is a fragmented one. With so much change happening in the marketplace, dealers are constantly looking to the horizon,...
engagement

Two important consumer engagement metrics that will revolutionize your website

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 On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why...
online

Matt Raymond: Not everyone wants to buy a car online

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If you talk with online buying enthusiasts, all consumers will eventually be able to purchase a car and do all of the F&I paperwork...
newscast

Matt Raymond: Not everyone wants to buy a car online |...

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On today's CBT Newscast for Wednesday, September 20th, 2017: Matt Raymond: Not everyone wants to buy a car online If you talk with online buying enthusiasts,...
future

How prepared are you for the future?

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Getting left behind is not a fun feeling, especially when we're talking about the impact of technology on the auto industry. However, car dealerships...
newscast

Why are customers so interested in trucks & SUVs? | 5...

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On today's CBT Newscast for Thursday, August 10th, 2017: Why are customers so interested in trucks & SUVs? We know SUVs, trucks, and crossovers remain popular...
service menus

How offering online service menus benefits your dealership

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Joe sat down with Rick Wegley, an Instructor with NCM Associates, about online service menus, improving your digital presence, and how you can differentiate...
newscast

Are you where customers are online? | Will Tesla become a...

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On today's CBT Newscast for Monday, July 3rd, 2017: Are you where customers are online? Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com,...
online

Are you where customers are online?

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Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer...