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digital marketing

Digital marketing is crucial to automotive parts and accessories

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Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
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Cars.com

CARS Reports Fourth Quarter and Full Year 2020 Results

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CHICAGO, Feb. 25, 2021 — Cars.com Inc. (NYSE: CARS) (“CARS” or the “Company”), a leading digital marketplace and solutions provider for the automotive industry, today released its financial results for the fourth quarter and year ended December 31, 2020. Fourth Quarter Year-Over-Year Revenue Growth Establishes Solid Footing for 2021 Second Consecutive Quarter of Growth in Dealer […]
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online

Analyst Predicts a Third of American Malls Close in Next Year....

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The retail industry has been relatively stable for decades. Small retail stores and chains could be profitable by maintaining low overhead in malls, but that’s predicted to change in the next year. Retail consultant and former executive at The May Department Stores, Jan Kniffen, expects that a full third of America’s malls will permanently close […]
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echopark

EchoPark Enhances Customer Experience with New Technology – Jeff Dyke, Sonic...

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[Originally aired September 14, 2018] In today’s segment, CBT Automotive’s Jim Fitzpatrick talks with Jeff Dyke, executive vice president of operations for Sonic Automotive to discuss the future of their used car retail chain, EchoPark, and the launch of their new mobile app, CarCash. Over the past four years, EchoPark has grown from opening its […]
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Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive

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John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News to talk to us about HomeNet’s rebranding. HomeNet’s new look focuses more on digital retailing and through this, helping their dealers turn shoppers into buyers. Founded in 1999 and later acquired […]
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online guided shopping

Online Guided Selling as a Website Strategy

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Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships to relinquish their attachment to static lead forms is because […]
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texting

How texting impacts your dealership – David Schoonover, Automotive CX Summit...

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Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors America, was asked by CBT’s Jim Fitzpatrick why some dealers still don’t partake in texting […]
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technologies

How has technology changed the way we buy cars?

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On today’s episode of Progressive Retail, Cory reviews changes in consumers purchase behavior as a result of emerging technologies.
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first impression

Full interview with Steve Lind, Sr. VP AutoTrader on used car...

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At the recent J.D.Power Summit in New York, CBT’s CEO Jim Fitzpatrick caught up with Steve Lind, Senior Vice President AutoTrader. AutoTrader, owned by Cox Automotive is the most visited third-party car shopping site with the most engaged audience of in-market shoppers to date. In this exclusive interview, Steve shares his views on the state of […]
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