Monday, December 6, 2021
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service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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COVID-19

Marketing during COVID-19: Five examples of advertising to customers

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Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, […]
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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can you keep up with all the text messages, emails, Facebook messenger chats, phone calls? The […]
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text

Text Your Way to Higher Customer Satisfaction

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This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and texted PetSmart, an employee met me at the front door to escort Tess to her appointment. Wow! It was like a concierge service, and I […]
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