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Brooke Skinner Ricketts: How the digital age has changed the Four P’s of marketing | Lawmakers Warn Trump Against Changing Auto Provisions in NAFTA | Shoppers Contacting Car Dealers Want Answers

On today’s CBT Newscast for Monday, November 20th, 2017:

How the digital age has changed the Four P’s of marketing
When it comes to marketing, industries have aligned themselves with the “Four P’s”: Product, Price, Promotion, and Place, otherwise referred to as the “marketing mix.” For auto retail, Brooke Skinner Ricketts, Chief Marketing Officer with Cars.com, says a slight change in the Four P’s benefits dealerships and their impact on customers. Watch Now

Lawmakers Warn Trump Against Changing Auto Provisions in NAFTA
According to Bloomberg, the Trump Administration has proposed major changes to NAFTA’s auto rules, introducing a requirement that 50% of parts for vehicles manufactured in the region be U.S. made. The article goes on to say tightening the so-called “rules of origin” would undercut industry competitiveness in the region and could jeopardize the pact itself if rejected by Canada and Mexico, the lawmakers argue. Watch Now

Shoppers Contacting Car Dealers Want Answers
If you called a store and asked about product availability and pricing, and its answer was, “you need to set an appointment for that information,” would you hop in your car and drive over? WardsAuto recently posed this question as it relates to dealerships still using a traditional business center. In the article, Mark Rikess, head of the Rikess Group, says BDCs withhold information to try to secure an appointment. Not because they are nefarious, but they just don’t have the answers to questions like “Does my daughter qualify for a first-time buyer’s program?” or “What is my trade worth?” Read More

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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