On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage with you.
VIDEO TRANSCRIPTION:
David Kain: Hello, my...
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.
VIDEO TRANSCRIPTION:
Brian Pasch: Welcome...
We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch...
High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field to cultivate a winning strategy. But...
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized....
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for...
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers...
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having...