TSLA400.07711.177%
GM81.6753.625%
F12.8650.425%
RIVN17.1750.285%
CYD43.4551.1331%
HMC25.0000.64%
TM217.8504.99%
CVNA387.71025.47%
PAG161.3505.33%
LAD282.7457.875%
AN207.5109.22%
GPI346.89011.41%
ABG211.4707.38%
SAH70.5003.13%
TSLA400.07711.177%
GM81.6753.625%
F12.8650.425%
RIVN17.1750.285%
CYD43.4551.1331%
HMC25.0000.64%
TM217.8504.99%
CVNA387.71025.47%
PAG161.3505.33%
LAD282.7457.875%
AN207.5109.22%
GPI346.89011.41%
ABG211.4707.38%
SAH70.5003.13%
TSLA400.07711.177%
GM81.6753.625%
F12.8650.425%
RIVN17.1750.285%
CYD43.4551.1331%
HMC25.0000.64%
TM217.8504.99%
CVNA387.71025.47%
PAG161.3505.33%
LAD282.7457.875%
AN207.5109.22%
GPI346.89011.41%
ABG211.4707.38%
SAH70.5003.13%


marketing

Mike Michalowicz

3 essential questions business owners need to ask about their marketing plans

- December 8, 2021
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be...
Sales & Marketing Featured
retargeting

Remarketing and retargeting your online parts customers

- December 7, 2021
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every...
Sales & Marketing Articles
advertising

The real cost (and value) of social media advertising options

- December 3, 2021
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive...
Sales & Marketing Articles
loyalty marketing program

Key components your dealership needs for a robust digital marketing strategy

- December 2, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you head into a new quarter and...
Sales & Marketing Shows
Automotive Standards Council

How will car dealership marketing change as OEMs consider creating national digital retailing portals?

- December 1, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently, Brian Pasch Enterprises Research released a...
Sales & Marketing Headlines

Why PCG Companies is partnering with Car Wars to measure call outcomes from Google Ads – Ford Kirk & Sarah Ciociola

- November 30, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account...
Sales & Marketing

The best practices for car dealers to spotlight in preparation for 2022

- November 29, 2021
The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re pleased to welcome back David Kain,...
Sales & Marketing Featured
dealer

Why optimizing Google My Business can lead to high quality traffic

- November 24, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of high-quality traffic, Google My Business. Google My...
Sales & Marketing Headlines

Leveraging data for smarter communication between dealerships and customers – Atul Patel, CEO of Orbee

- November 23, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment,...
Sales & Marketing
auto industry

3 auto industry trends that will become more important in 5-10 years

- November 23, 2021
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or...
Sales & Marketing Featured

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Independent shops gain ground as dealerships face mounting pressure

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TrueCar achieves profitability and calls for a new standard in automotive pricing
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Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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CBT News
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