TSLA401.73512.835%
GM81.3353.285%
F12.8850.445%
RIVN17.1830.2929%
CYD43.1200.7981%
HMC25.0150.655%
TM217.7954.935%
CVNA385.83023.59%
PAG161.0455.025%
LAD281.7906.92%
AN207.5109.22%
GPI346.81011.33%
ABG210.1706.08%
SAH70.2452.875%
TSLA401.73512.835%
GM81.3353.285%
F12.8850.445%
RIVN17.1830.2929%
CYD43.1200.7981%
HMC25.0150.655%
TM217.7954.935%
CVNA385.83023.59%
PAG161.0455.025%
LAD281.7906.92%
AN207.5109.22%
GPI346.81011.33%
ABG210.1706.08%
SAH70.2452.875%
TSLA401.73512.835%
GM81.3353.285%
F12.8850.445%
RIVN17.1830.2929%
CYD43.1200.7981%
HMC25.0150.655%
TM217.7954.935%
CVNA385.83023.59%
PAG161.0455.025%
LAD281.7906.92%
AN207.5109.22%
GPI346.81011.33%
ABG210.1706.08%
SAH70.2452.875%


marketing

What is Open Dialog Advertising and how does it connect consumers to car dealers? Eric Brown, CEO of inSearchX

- November 22, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA)...
Sales & Marketing

Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

- November 22, 2021
Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's top professionals. In this...
Sales & Marketing
email

How to improve email marketing effectiveness in 3 simple tips

- November 22, 2021
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it,...
Sales & Marketing Articles
Ziegler

Auto retail veteran Jim Ziegler discusses where the industry is headed in 2022

- November 15, 2021
Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s evolution. Since that time we’ve seen...
Sales & Marketing Featured
dealer

The importance of using Google Analytics to inspect marketing partners

- November 10, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your marketing partners and he shares new...
Sales & Marketing Articles

Are car commercials by dealers an effective marketing tool?

- November 3, 2021
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are...
Sales & Marketing Articles
Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive Analytics & Attribution Summit

- November 2, 2021
Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS) is where you should be November...
Sales & Marketing Daily Automotive News
diversity

How brands can best engage with consumers through diversity marketing 

- November 1, 2021
The U.S. is often referred to as a ‘melting pot’, which gives brands the ability to reach wide audiences right here. Yet many miss the mark by not engaging with...
Diversity in Automotive Management & Leadership
loyalty marketing program

Why and how to implement the messaging-first dealer concept

- October 28, 2021
 On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the messaging-first dealer concept, a strategy Kain developed through a partnership with Podium.  Kain says...
Sales & Marketing Headlines
Schueller

How car dealers can best showcase their value on Twitter

- October 28, 2021
Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded relief. What happens when the industry...
Sales & Marketing Featured

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CBT News
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