Stop Regarding Fourth Quarter Automotive As Hibernation Time
Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN
It seems as though you only just hauled out the lawn...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
magazine
Effective Dealership Video Is As Close As Your Smartphone
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON
In 2015, car buyers are more connected and knowledgeable than ever...
The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING
Here are a couple of statistics that ought to command your...
F&I And Sales On Same On Same Online Platform
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous.
BY PETE MACINNIS
Today’s digital shoppers expect a satisfying shopping experience. They want to...
How A Dealer Should Evaluate A Service Manager’s Performance
Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH
I remember the first dealership for which I...
SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business.
BY AMY FARLEY
Every dealer by now knows the importance of a...
Owner Retention Versus Owner Replacement
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED
As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...
Test Your Willingness To Help Others Lead
Quick self-exam reveals your inclinations as an ‘empowering leader.’
BY TOM KUKLA
Among the important questions that successful leaders should frequently ask themselves is, Am I helping others develop their potential as...
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA
In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Keeping Tabs On What Your Dealership Might Be Worth Today
Owners can try their own valuation calculations to estimate possible price tag in a hot deal market. BY JON MCKENNA
As any exec in the industry knows if he hasn’t been...
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