Small Changes for RO Results
Quickly undertake these changes in pricing, recommending and scheduling.
BY ROB GEHRING
Every service department wants to maximize its results on repair orders – just ask them. The tone of the conversation...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
magazine
Are You On Top Of All Legal And Regulatory Compliance?
Follow this framework to make sure your oversight of your dealership departments’ compliance efforts is thorough. BY TERRY DORTCH
Compliance with federal and state laws and regulations affects several departments in...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Don’t fear being ‘mystery shopped’; shape the process to work for your dealership
Worry more about what motivates online shoppers than about your grade, and sales performance will improve. BY DAVID KAIN
Very few phrases elicit the level of concern in the hearts of...
Consider These Plans For BDC Agents Paid By The Hour
Keep your hourly rate competitive and implement fresh incentives daily and monthly.
BY BILL WITTENMYER
A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
The Trend Toward Controllable And All-LED Exterior Lighting At Dealerships
Dealers should be aware of the implications and options of these trends. BY CHIP WALKER
It was a dark and stormy night. No, really. How does your dealership’s lot look? Can...
Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals
Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS
This month, we asked leading sales trainer David Lewis for his thoughts on handling several prickly...
Consider Cross-Training For the F&I Process
You don't want hybird car sales reps, so consider a change in the F&I process.
BY MARK TEWART
Doesn’t it make more sense to let them handle any issue your customer has...
Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
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