Altering the Language Being Used in Your Dealership
On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may react positively to a change in...
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GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
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AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
TSLA404.220-3.24%
GM82.4801.94%
F11.9300.22%
RIVN11.670-0.15%
CYD24.0000.59%
HMC33.680-0.392%
TM194.850-1.71%
CVNA59.050-0.18%
PAG211.950-0.2%
LAD288.690-2.04%
AN164.180-0.63%
GPI249.540-4.66%
ABG193.530-1.46%
SAH63.130-0.55%
language
Adjusting Your Language for the Customer

On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt you when talking to customers in...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David Kain talks about how salespeople and...
Confused About Vendor Speak?

Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions. Â
VIDEO TRANSCRIPT:Â
Hi, Glenn Pasch here with...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and which information potential salespeople are looking...
It’s Time to Amp Up Our Language
Old sales language doesn't work on today's hyper-informed customers like it used to. On today's episode of Kain & Co., David Kain talks about updating your vocabulary and scripting when...
What Your Body Language Says About You On The Sales Floor
Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like your facial expression and body positioning...
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at...
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