Elevate the Car Buying Experience to Get the Premium Dollar
What would cause a customer to not only choose to do business with you, but to pay a premium to do so? According to Jonathan, you can influence customers through...
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
Jonathan Dawson
Do facility tours build value at your dealership?
We all know the importance of building the most possible value with our clients before presenting the numbers. Jonathan shows you one particular way to do that.
Elevating your authority with customers
You’re the expert, the higher authority, but sometimes you diminish your authority with certain phrases. Jonathan suggest using these phrases instead, therefore elevating your authority and building trust.
Doing a demo drive in the drive-thru?
Want your customers to take ownership of their vehicle mentally? Jonathan suggest taking them on a demo drive to one of three different places.
Exclusivity in the car-buying process
What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers will add value.
Having an Efficient Sales Process
What if customers paid a premium due to the fact that your sales process was way beyond efficient? Jonathan explains how to make it happen.
Do you have a “WHY” that will drive you today?
On today's Saturday Morning Sales Meeting Jonathan Dawson asks "what is the why that is going to drive you today?" Everyone has a why. It could be a new bike,...
Daily Newscast: Grant Cardone: How to handle a bully negotiator | How to figure out what buyers want and when they want it | Ford’s top designer on winning over today’s female buyer
On Today's Newscast for Tuesday April 4, 2017:
Is your dealership connecting with online buyers the right way?
When it comes to figuring out what buyers want and when they want it,...
Understanding the customers shopping experience
On today’s Tip of the Day, Jonathan Dawson shares some questions you can ask to uncover your customers' experience to be sure their next is even better.
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