CBT News Week In Review for Friday, August 23rd, 2019:
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new revolution in video strategy at Digital Dealer 27. Watch Now
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female car buyers have in the dealership. Through her radio shows on iHeartRadio and KTRH in Houston and years of automotive experience, Lisa tells us about the top complaints she has found from female car buyers and why it is so important for dealers to place more focus on women within the automotive industry. To hear more from Lisa check out the full interview above. Watch Now
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis, CEO of ClosingBig
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which sales strategies are worth trying, and how do I get my staff on board with these changes?” Well, joining us today to lend his insight into modern sales techniques, leadership, and training strategies is Josh Letsis, CEO of ClosingBig. Watch Now
What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo, Automotive Management Resources
On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim and Michael discuss hiring new technicians and what it takes to find them, train them, and retain them. Watch Now
