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How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy | Why Your Dealership Needs to Review Its Hiring Process | Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Today on CBTNews.com – Monday, September 16th, 2019:

newscastHow to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force Marketing
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your dealership’s marketing strategy. Watch Now

newscastWhy Your Dealership Needs to Review Its Hiring Process
When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize that their hiring process is what has put them in a losing position. According to a Cox Automotive study, poor staffing strategies often result in high employee turnover rate. And with each new hire costing dealerships approximately $10K, and the current turnover rate in sales standing at about 67%, the cost of a poor hiring process is high. Read More

newscastFive Ways to Develop Your Staff into the Automotive Industry’s Future Leaders
Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail.  Now, imagine of life without them (or how things at your dealership changed once they left). At some point, that employee will—or already has—moved on. The reality is that people will not stay in their current positions. Read More

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