Today on CBTNews.com – Monday, August 19th, 2019:
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new revolution in video strategy at Digital Dealer 27. Watch Now
How Gen Z Changes the F&I Approach and Tips on How to Adapt
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many in the industry could be ignoring one of the bigger and soon-to-be influential groups of car buyers coming into the market now… Gen Z. Or should they be called iGen? Gen Why? Gen Y? We’ll just go with Gen Z for now. Read More
Why Are Service Departments Still Not Texting?
Text messaging has so many advantages, it is surprising that not all dealerships are using it. While nothing replaces direct conversation with customers, texting is the next best thing, and it is so much more efficient. Read More