Tag: fixed ops

 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to...

Employee wages are one of the biggest expense of any dealership. This is especially true in the service department. Attracting quality talent and paying...

According to Cox Automotive’s latest study, Opportunities to Build Customer Loyalty, an estimated 70 percent of consumers who purchased or leased from a dealer...

From dealership standpoint, customer retention for the long term is totally dependent on personal relationships with your staff. The question “Would you take your car...

Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...

Every dealer knows that there is a lack of good service technicians in the fixed-ops department. So how can dealership’s proactively prepare themselves to...

On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment,...

To increase revenue in today's retail auto industry, many dealers are focusing on boosting profits in the service department. Here to tell us how...

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

It’s not just how we think of driving that Tesla aims to change, but how we think of mechanics and education as well. As the...