Tag: digital marketing
Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next for...
2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in...
CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx
On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...
How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch
In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick...
Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage
With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not...
Five Ways to Optimize Dealership Expenses On a Tight Budget
Decreasing revenues are something that all companies, regardless of sector, will have to face this quarter—and possibly for the rest of the year. Nevertheless,...
Use These Social Media Strategies to Serve Your Customers and Community...
On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey...
Dealer Forward: Reimagining Automotive Retail Episode 4
Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...
Cars.com Helps Dealers Sell More Cars on Less Ad Dollars with...
On today’s show, we’re so pleased to welcome Dean Evans, Executive Vice President at CARS Inc., and CEO of FUEL. Dean is joined by...
Dealer Forward: Reimagining Automotive Retail Episode 3
Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...
Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...
In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin...
