Thursday, December 9, 2021
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Galpin Motors

Road To NADA: The Success of Galpin – The Worlds Largest...

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CBT Automotive Network begins its fifth Road To NADA! We teamed with Cars.com and have loaded a bus with our news crew to connect with...
f&i

3 Ways F&I and Technology Need Each Other

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It’s been said that the next 5-10 years of technology innovation will move faster than that of the past 100 years. Think about that for a moment…how long did it take to go from the lightbulb to the television? Decades. It really has become a ‘blink and you could miss it’ world we live in. […]
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marketing

Is Your Digital Marketing Plan Reaching its Full Potential?

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The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to the automotive dealership and retail communities. Brooke Skinner Ricketts, Chief Marketing Officer at Cars.com, shares with us how using the 4P’s of marketing creates more opportunity and they want you to […]
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Profits

Simple Changes That Increase Profits

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  Steve Stauning, Founder of SteveStauning.com and regular contributor at CBT News, sat down with CBT’s Joe Gumm to discuss some simple changes you can make to increase profits at your dealership. Demo drives can seem redundant to the salesperson, but Steve wants you to avoid that rut and not miss out on opportunities. There are […]
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Value

Brian Finkelmeyer: How to add more value to your store

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Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap? Brian Finkelmeyer, Director of Conquest with vAuto, told CBT’s Jim Fitzpatrick that you do it by creating value in new ways.
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facility tours

Do facility tours build value at your dealership?

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We all know the importance of building the most possible value with our clients before presenting the numbers. Jonathan shows you one particular way to do that.
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email marketing

8 Tips to Drive a Successful Email Marketing Campaign

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As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is through email. On top of that, around 73% of millennials prefer their business communications to be through email. With the number of email users constantly […]
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newscast

Are good employees being trained properly? | Selling on the Service...

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On today's CBT Newscast for Wednesday, September 6th, 2017: Are good employees being trained properly on selling great products? Steve Richards, who is speaking at the...
future

How prepared are you for the future?

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Getting left behind is not a fun feeling, especially when we’re talking about the impact of technology on the auto industry. However, car dealerships haven’t become an endangered species in the digital age like everyone thought years ago. People still want to visit a showroom to validate research, take a test drive, and some even […]
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dog-friendly

Why A Dog-Friendly Dealership Design Is Moneywise

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Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog owner yourself. But, according to the ASPCA, 44 percent of households in the US have a canine in their composition, meaning dog owners are a major part of your customer base. […]
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