With Today’s Informed Customer, Do You Still Have Game?
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
dealerships
Do Dealerships Really Need Compliance Officers?
The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and federal laws that could lead to...
Why Dealers Need to Be More Transparent with Data, Communication, and Pricing
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can vary widely from dealer to dealer,...
CBT Automotive Newscast for November 19th, 2019
Today on CBTNews.com - Tuesday, November 19th, 2019:
The Benefits of Digital Marketing for Your Fixed-Ops Department - Andy MacLeay, Dealer.com
On today’s show, we’re pleased to welcome back Andy MacLeay, Director...
Technology vs. Human Connection: Which One Does Your Dealership Need?
There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying journey and bringing foot traffic to...
How to Reach and Engage the Connected Customer
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who look to their phones before they...
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
Study Shows that Younger Millennials and Generation Z Car Buyers Still Want to Visit Dealerships When Purchasing Cars
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with...
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
Cox Automotive’s Isabelle Helms Discusses the Latest Recruiting Trends For Dealers
Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show, we take a look at our...
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