Tag: dealerships

Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...

Today on CBTNews.com - Tuesday, November 19th, 2019: The Benefits of Digital Marketing for Your Fixed-Ops Department - Andy MacLeay, Dealer.com On today’s show, we’re pleased...

There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying...

There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...

If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...

 Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show,...

 CBT News is pleased to welcome back Larry Dorfman, Founder of EasyCare, and Finbarr O'Neill, Chairman and CEO, to discuss some of the changes...

Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies...