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Value

Brian Finkelmeyer: How to add more value to your store

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Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap?...
facility tours

Do facility tours build value at your dealership?

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We all know the importance of building the most possible value with our clients before presenting the numbers. Jonathan shows you one particular way...
email marketing

8 Tips to Drive a Successful Email Marketing Campaign

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As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that...
newscast

Are good employees being trained properly? | Selling on the Service...

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On today's CBT Newscast for Wednesday, September 6th, 2017: Are good employees being trained properly on selling great products? Steve Richards, who is speaking at the...
future

How prepared are you for the future?

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Getting left behind is not a fun feeling, especially when we're talking about the impact of technology on the auto industry. However, car dealerships...
dog-friendly

Why A Dog-Friendly Dealership Design Is Moneywise

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Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog...
future

WardsAuto: Steve Finlay on the Future of Dealerships

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The advancements in technology, changing trends, and a new workforce, the future of dealerships could be very different from what they are now. Joe...
customer trust

Dealers Are Overestimating Trust from Customers

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Joe caught up with Patrick McMullen, Sr. VP Strategy & Innovation at MAXDigital, at the J.D.Power Forum New York to find out more about...
auto sales

Daily Newscast: Sales above normal despite slow down | Manager Do’s...

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  In today’s CBT Newscast for Monday April 10, 2017: Auto sales still above normal despite slow down Jennifer Caldwell, Senior Analyst Edmunds.com reports on the decline...
Dealership Focus

Daily Newscast: Analyst: What your dealership should focus on the rest...

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Analyst: What your dealership should focus on the rest of 2017 5 ways to keep the business of CPO customers There's the road to the sale,...