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influencers

Increase Your Reach: The What, How, and Why of Leveraging Influencers...

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In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...
hiring process

Best Practices to Remember During the Hiring Process for Your Dealership

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Few things remain unchanged as time passes. Whether they become outmoded or obsolete, there is little that hasn’t been touched by Father Time’s hands....
dealership

Modernizing Your Dealership from the Top Down

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It might not look quite like a Jetson's episode, but we've arrived in the future. And though we don't have flying cars on our...
detail bay

How to Turn your Detail Bay into an Alternative Revenue Stream

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Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales?...
video

Winning Automotive Video Strategies

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My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
customer

The Importance of Dealership Wayfinding and Design

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How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can...
social media

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team...

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Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way...
dealership

Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing...

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On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox...
culture

How to Turn Around a Toxic Dealership Culture

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Working for an automotive retailer can be both challenging and rewarding. Dealerships with a healthy company culture provide equal opportunity to interact with different...
promote

Promote Within or Hire from the Outside: Pros and Cons

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Hiring new employees and promoting others within an organization is important no matter what level they are at, but extra consideration should be given...