It is easy to brush off a “thank you” or disregard an appreciative word, but there is something about the human condition that causes us to seek recognition. We value...
Should your dealership focus more on the product or the profit? Aren't we supposed to believe that profit will eventually come if we put all of our emphasis on the...
Goal setting is the closest thing to magic you can find. It works way better than the ‘hope plan,’ wishing on a star or playing the lottery.
Like most good things,...
New car year-to-date sales figures slacked 2.2 percent in 2017, brought down by decreases from FCA, General Motors, Ford Motor Company, and Toyota Motor Corporation. Despite the minor flux experienced,...
Recently I returned for a follow-up visit with a client where we had installed a new sales process for their team. Gathering a few of the key people together I...
Some dealers said they have the type of store that has amenities and attractions to promote events and community outreach. Other dealers said they don't emphasize amenities because why would...
The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several different directions. There are the short-term...
Following through with dealer processes is obviously important to the customer buying experience. Following through with your staff's goals is just as important. Without following through of each step to...
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the...
One of your goals as a dealership this year may be to improve your hiring process. That might mean overhauling how you recruit managers as effective leaders who who possess...