TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Customer Experience

Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

- August 1, 2015
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as a consultant and trainer in the...
Sales & Marketing Auto News

How impactful visuals and interactive content are increasing customer satisfaction

- July 29, 2015
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...
Sales & Marketing Auto News

Why the segment most likely to buy a luxury car might surprise you

- July 28, 2015
What group of people is most likely to buy a luxury car? If you are assuming it's someone who is older, then think again. According to Jody Devere's article in this...
Sales & Marketing Daily Automotive News
Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

- July 1, 2015
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
Sales & Marketing Daily Automotive News
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
Sales & Marketing Auto News
Owner Retention

Owner Retention Versus Owner Replacement

- June 9, 2015
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...
Sales & Marketing Fixed-Ops

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

- June 9, 2015
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Sales & Marketing Daily Automotive News
customer connection

High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections That Customers Crave

- June 1, 2015
Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically, you cannot avoid the pundits discussing...
Sales & Marketing Daily Automotive News

CBT News – May 25, 2015

- May 25, 2015
On today's show: - Hire Heroes USA President and CEO Brian Stann, a Second Lieutenant in the U.S. Marine Corps, and NCM Associates President and CEO Paul Faletti discuss bringing military vets...
Daily Newscast
Customer Touch Points

Consider Cutting Number Of Customer Touch Points In Sales Process In Half

- May 9, 2015
BDC approach just makes younger buyers who crave continuity deal with more people. BY KIRK MANZO Insanity is often defined as doing the same thing over and over, again and expecting...
Management & Leadership Sales & Marketing


Latest Articles
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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CBT News
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