CBT News – October 6, 2015
On today's show:
Clint Burns, CEO of The Next Up, shares the most important step to ensure a good customer experience
Mike Haeg, Director of Automotive at Century Interactive, discusses...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Customer Experience
Fundamental Approach To Dealership Follow-Up
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a quick sales meeting. Twelve salespeople and...
Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons.
BY MARK TEWART
There is a lot of talk in our industry today about speeding...
How the finance department can make a great first impression
A couple agrees to buy the vehicle you're selling. Once all parties approve the deal, does it matter how and when the customer gets into finance?
Sales expert and management trainer...
Is Your CRM A Bad Fit Dealership Business Model?
Warning signs that you should look for a different CRM.
BY ZACH KLEMPF
Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
How far does your dealership go to make customers happy?
How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer Group in San Francisco, says happiness...
Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES
How does your dealership measure user satisfaction...
Are You Picking Up On The Emotional Cues From Your Potential Customers?
When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during every stage of the buying process...
How this new product can help you build trust and close deals faster
Car shopping destination Edmunds.com launched a new customized tool for car dealers to more quickly validate pricing and information on all of their inventory for potential car buyers who appreciate...
Anticipate Common Problems For An In-House Or External Dealership BDC
Find a quality business development manager who will train and closely watch the BDC staff.
BY MIKE HAEG
In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
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