Demand is a slippery road. Sometimes the wheels spin, but the vehicle doesn’t move. So you lower the price to get some traction. But how much? And to which wheel?
The...
Every dealership in the new post-lockdown COVID world has had to deal with staff turnover and the fallout from what most economists have dubbed The Great Resignation. Millions have left...
As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their brands. One platform that has emerged...
In the automotive industry, it's all about closing on a sale. Some people tend to convert every customer into a sale with decent grosses, and others struggle to make the...
If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words,...
Weekly Roundup:
Earlier this week, over 120 Ford dealers signed on with the automaker to open fleet-focused commercial service centers, Rivian announced that it will issue bonds worth $1.3 billion to...
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So, it would help if you were...
If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are essential for your service center’s success...
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly from a manufacturer. With so many...
What does it feel like to work within the walls of your dealership? Do you feel like your values apply to your everyday work, or have you felt that they're...