Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals.
Douglas Adams, in The Salmon of Doubt, famously wrote, “Anything that happens before you’re born is normal; everything that happens between the ages of zero and 35 is revolutionary; anything...
Embrace the inevitable
Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road. -- Stewart Brand, Project developer, writer, and entrepreneur
Almost overnight,...
There’s nothing about paying bills that consumers like, so it follows that the easier and cheaper and most penny perfect they are to pay, the better, right? KISS!
The U.S. Navy...
“Cash back” always sounds like a good deal, right? You might even have bought one or two things in your life that you did not actually need because of a...
It may sound like heresy, but Henry Ford was a procrastinator.
“I need a faster horse.” That was the consumer mantra when the early automobile market was still elite. People didn’t...
If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words,...
What will my monthly payment be?
It’s the question on nearly every car shopper’s mind and a critical one to answer accurately if you’re going to make the sale.
To an industry...