Monday, December 6, 2021
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sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy a particular age and gender group and spend your marketing energies and money to get them to move down the funnel. And previous funnel terms […]
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customers

How dealers can sell more cars this month

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Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love...
service

How to get customers back for first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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F&I

Two reasons it may work for the sales consultant to...

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The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out the perfect car and then dread the walk to ‘The Box’ where the F&I manager lays in wait to push them into buying aftermarket products they think they don’t need and […]
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subprime

Subprime lending in COVID-19 proves a surprisingly tough balancing act

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2020 has offered many surprises over the year. Between the onset of the pandemic causing such a quick economic contraction all the way to the inevitable rebound the country is experiencing now, it just seems like it’s one thing after the next. No one could have predicted how this year would end up looking but one area that has […]
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customers

Customers Want to Buy, So SELL!

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Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience? In Ernest Hemingway’s 1926 novel, The Sun Also Rises, we read the following dialogue: “How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually and then suddenly.” […]
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