Monday, July 4, 2022
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female

10 best practices to hire and retain female employees at your...

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One study reveals that a little over 26% of the workforce in the automotive industry, including manufacturing, are roles held by female employees. With this in mind, what is your strategy to attract, hire and retain women? Having more female employees on staff in all positions including leadership roles will result in higher profits overall, […]
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fleet

How to serve fleet customers while sales are down

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A recent study by Cox Automotive showed that fleet sales are down 20% from 2020. With this lack of sales, your dealership needs to find other ways to earn revenue from your commercial clients. However, these businesses are feeling the effects of the recent pandemic, which is why they aren’t buying new cars in the […]
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loyalty

7 tips to build customer loyalty

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It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time consuming, so most businesses work to find some sort of loyalty program or process to keep their existing customers coming back, too. The auto industry partakes in this quite often, with both dealerships and automakers striving to […]
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dealership

How the As-a-Service Revolution empowers dealerships to be more efficient

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While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud–based, data–driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage once advanced tools like big data, AI and predictive analytics, ultimately empowering brands to do more with less and increase their efficiencies.  These as-a-service tools offer businesses easily deployable […]
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data

New report suggests data security at dealerships is a serious concern

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A report released last week on the susceptibility of data breaches has identified auto dealerships as being a potential target. The 2020 Shred-it Data Protection Report found that emphasis on employee training and policies regarding data security have declined in 2020, and that 53% of consumers “feel less secure about their personal data security than […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking CX

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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rental

Hertz navigating bankruptcy, but rental car industry expecting growth

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The goliath car rental corporation Hertz Global Holdings continues to battle their way through bankruptcy proceedings post-COVID. On May 22, 2020, Hertz filed for bankruptcy protection in the throes of the pandemic with roughly $19 billion in debt and almost 700,000 rental vehicles sitting idle. In Q2 2020 alone, a net loss of $847 million […]
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Baxter

Baxter Auto Group Drives Business Forward with New Customer Experience

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Baxter Auto Group is raising the bar when it comes to supporting the customer during their car-buying journey. The brand has launched a new program that puts consumers in the driver’s seat and offers them a personalized car-buying or service experience. The initiative includes four new operational tenets, including At-Home Test Drives, Simplified Buying Process, […]
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manage stress

How to Manage Stress in Your Career as a Car Salesperson

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On this week’s episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in the dealership. The number one health issue in today’s fast-paced world is stress, and it can negatively affect you and your dealership staff. However, having a structured sales process and good […]
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dual agency

Surprising Benefits of a Dual Agency Sale

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Dual agency sales often get a bad rap. Business owners enter into a dual agency transaction, only to find out the agent is fighting for the other party’s interests. Or discover that their staff has been tipped off to the sale of the business, creating unrest. Or they won’t profit like they had been led […]
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