One of the most valuable assets a dealership can have is not its inventory or even its service department. It's trust. Lose it once, and you could lose that customer...
Last month we talked about the importance of employee trust in CEOs. David Friedman, Founder, and CEO of CultureWise and Author of his latest book, Culture by Design: How to...
When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers. Instead, he suggest elevating your authority by using...
You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already...