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lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this is Brian Pasch and here’s your CBT News Tip of the Day. There isn’t a dealer watching today’s show that doesn’t want more customers, just like the ones […]
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website

Doing More With Your Website Visitors

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.   VIDEO TRANSCRIPTION: Speaker 1: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about using data sources to […]
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website traffic

Improve Your Website Traffic

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 Organic traffic is important and one of the largest portions of your marketing channels. On today’s CBT Tip of the Day, Brian Pasch of PCG Digital has a great suggestion to improve your overall website traffic. VIDEO TRANSCRIPT: Dealers who are trying to see which marketing channels are bringing more engaged traffic know that […]
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Marketing campaigns

Tracking Your Marketing Campaigns

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 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat platforms to engage with your dealer. You’re driving consumers to your website, and people are converting, so shouldn’t your Facebook and Adwords marketing campaigns know that? Brian explains why that’s […]
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merchandising

Modern Merchandising in Today’s Dealerships

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 On this week’s episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.   VIDEO TRANSCRIPTION: Speaker 1: You’re watching Auto Marketing Now with Brian Pasch. Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk […]
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engagement

Creating Custom Scripts to Track Engagement

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 On today’s episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about Google Tag Manager and creating custom scripts to track consumer engagement on your website. Of […]
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Facebook

Organizing Your Organic Traffic

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 On today’s Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these metrics in order to better utilize the data. VIDEO TRANSCRIPTION:  Now it’s time for our Tip of the Day, and it’s sponsored by Easy Care and it comes from Brian […]
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brand promise

Creating a Brand Promise

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On this week’s episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.   VIDEO TRANSCRIPTION: Brian Pasch: Hi, this is Brian Pasch, and welcome to Auto Marketing Now. On today’s show we’re going to talk about creating […]
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Patrick Manzi

CBT News Week In Review: January 24, 2020

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CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
advertising

Advertising with Twitter Video

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 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all in on Twitter paid advertising.   You could find all of our tips from our trainers like Brian Pasch on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT:  If […]
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