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Automotive Standards Council

How will car dealership marketing change as OEMs consider creating national...

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently,...
dealer

Why optimizing Google My Business can lead to high quality traffic

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of...
dealer

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...
Brian Pasch

Brian Pasch on what you can expect from the 2021 Automotive...

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Do you have a winning strategy going into the new year to generate more revenue? If not, the Automotive Analytics & Attribution Summit (AAAS)...
dealer

What can your car dealership do to prepare for the future...

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  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique...
dealer

Everything you need to know about the recent Google Ads updates

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On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released...
dealer

How to optimize your SRPs and VDPs to increase website engagement

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles a technical conversation on how to optimize your Search Results Page (SRPs) and...
Google SEM

Brian Pasch discusses surprising results from latest Google SEM Report

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Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns....
dealer

A deep dive into modern retailing personalization for both consumer and...

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan,...
dealer

How to analyze the effectiveness of your car dealership’s Google Ads...

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On the latest episode of Auto Marketing Now, host Brian Pasch discusses the groundbreaking research on Google SEM for the automotive industry. Car dealers have...