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retail

Modernizing Your Retail Experience

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 On this week’s episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation. VIDEO TRANSCRIPT: Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about digital retailing and the potholes in the […]
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Digital Marketing Strategies Conference

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing...

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If the Coronavirus pandemic has taught dealers one thing, it’s that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools via chat and video that allow consumers to get help with their online purchases right then and there. Here to discuss more digital retailing trends, […]
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Brian Pasch

Brian Pasch Discusses How to Step Up Your Dealership’s Digital...

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On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on CBT. In this segment, Jim and Brian tackle the latest in auto retail marketing trends with regards to digital retailing. Did you enjoy this interview? […]
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Brian Pasch

On CBT News for April 29, 2020: Brian Pasch on...

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Today on CBTNews.com – Wednesday, April 29th, 2020: Brian Pasch on What Dealers Should Focus on During the Recovery On today’s show, we continue our ongoing Coronavirus Coverage with Brian Pasch, Founder of PCG Companies, author, and host of Auto Marketing Now. Brian and Jim talk about what dealers need to focus on while the […]
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Brian Pasch

On CBT News for March 30, 2020: Brian Pasch Explains...

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  Today on CBTNews.com – Monday, March 30th, 2020: Brian Pasch Explains Why Now Might Be the Right Time to Fast-Track Your Digital Retailing Efforts On today’s show, we continue our Coronavirus Coverage by speaking with longtime CBT contributor and Founder and CEO of PCG Companies, Brian Pasch. Jim and Brian talk about digital retailing, […]
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conversions

Campaigns Generating Conversions Sell More Cars

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 Today’s Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your campaigns generate a higher rate of conversions. VIDEO TRANSCRIPT: Hi, this is Brian Pasch, and here’s your CBT News tip of the day. Most dealers have chat on their website, […]
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automotive seo

Automotive SEO Strategies

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 On this week’s episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.
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online car shoppers

Improving Connection Rates with Online Car Shoppers

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 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why and suggests performing this task with your lead form thank you page on today’s Tip of the Day. VIDEO TRANSCRIPT: Our Tip of the Day comes from Brian Pasch. Have […]
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SEM spend

Ways to Reduce Your SEM Spend

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 On this week’s episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use those funds for other areas of opportunity, like video pre-roll or a “video everywhere” strategy. VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now on today’s show, we’re going to […]
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video pre-roll

How Video Pre-Roll Can Complement Your Online Marketing Strategy

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
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