Marketing to Changing Demographics
On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to the largest group of service customers,...
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
Becky Nixon
Express Service in Your Dealership
On this week's edition of the Weekly Tune-Up, Becky goes over some ways to help make sure that you're profitable in both your service drive and the express operation.
When Service Advisors Pre-Qualify Customers
On this week's edition of the Weekly Tune-Up, Becky Nixon tells you why you shouldn't pre-qualify customers who are looking for advice and service for their vehicles.
It Starts with the Appointment
In this week's episode of the Weekly Tune-Up, Becky Nixon talks about where virtually everything in the auto industry begins - making the initial appointment with your customer.
Video Transcription:
Hello everyone, and...
Who is the Squeaky Wheel?
On this week's edition of the Weekly Tune-Up, Becky Nixon explains how to find out who the "squeaky wheel" is in your department and how you can get everybody to...
The Fear of Millennial Car Buyers
On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming more prevalent in today's automotive industry:...
Psychological Transference in the Service Drive
On today's episode of the Weekly Tune-Up, Becky Nixon goes over the definition of psychological transference and the effect it can have on a service advisor's ability to sell additional...
The Cost of a Parts Wholesale Business
On this week's episode of the Weekly Tune-Up, Becky Nixon talks about a topic discussed during expense conversations in your parts and service operation: the cost of a parts wholesale...
Explaining Vehicle Maintenance to Females
Females make up over 65% of your daily service department customers, and their buying habits and decision making is vastly different from the average male customer's. Why use the same...
Parts Inventory and Frozen Capital
On this week's edition of the Weekly Tune-Up, Becky Nixon talks about keeping your capital liquid and your fixed-ops running smoothly while also making all the profit that you can...
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