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On CBT News for March 24, 2020: David Kain, Becky...

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  Today on CBTNews.com – Tuesday, March 24th, 2020: David Kain, Becky Chernek, & David Lewis Weigh in on Coronavirus Challenges On today’s show, we speak to auto industry experts Becky Chernek, President of Chernek Consulting, David Kain, President of Kain Automotive, and David Lewis, CEO of David Lewis & Associates about the current spread […]
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F&I

Are You Presenting Your Menu the Right Way?

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On this week’s episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all customers can benefit your dealership and bottom line.
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customer

Engaging Early with the Customer

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c On today’s Tip of the Day, Becky Chernek tells you why you should find out why the customer took so long on that timely payment and how to prevent it from happening in the future. VIDEO TRANSCRIPT:  Hi, This is Becky Chernek with your tip of the day. Don’t wait for the deal to […]
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product sales

Increasing Product Sales By Training Your Sales Department

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 On today’s Tip of the Day, Becky Chernek talks about how educating your entire dealership on the products you have for sale can increase overall profits and make for a more cohesive customer experience. VIDEO TRANSCRIPTION:  Becky Chernek: Welcome to the tip of the day on CBT, I’m Becky Chernek. Now, if you want […]
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culture

How Your Culture Drives Performance

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 On this week’s episode of F&I Today, Becky Chernek talks about establishing a culture that defines who you are, spiffing salespeople on product sales, and today’s evolving customers. VIDEO TRANSCRIPT:  Becky Chernek: Welcome to F&I Today. I’m your host Becky Chernek, and I’m so happy you’re able to join us today. It was a […]
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F&I manager

Is Your F&I Manager on Social Media?

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 On this week’s episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and implement it as a part of their process.   VIDEO TRANSCRIPTION: Becky Chernek: Welcome to F&I Today. I’m your host, Becky Chernek and I’m happy you’re able to join us […]
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contract

Addressing the Customer’s Repair Contract Concerns

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 On today’s Tip of the Day, Becky Chernek talks about creating a roadmap for yourself so that you can easily respond to customers when they have questions regarding the purchase of a service contract. VIDEO TRANSCRIPT: Welcome to the Tip of the Day on CBT. I’m Becky Chernek. Now, if you want to close […]
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What Does Digital Retailing Have To Do With F&I?

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On this week’s episode of F&I Today, Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you worry about digital retailing in your F&I department? Digital retailing is currently the biggest trend in the automotive industry, and if you aren’t completely familiar with it Becky helps to break […]
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pvr earnings

How Can You Maximize PVR Earnings?

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On this week’s episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900, and how you can improve your dealership’s F&I process to maximize PVR.
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online self-desking

Online Self-Desking

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 Some dealer advocates say “whatever you do, don’t hand over the reigns to the customer.” Becky warns this might not be the wisest thing to do.   VIDEO TRANSCRIPT: Hi, this is Becky with your tip of the day. I know several dealer advocates who say whatever you do, don’t hand over the reigns […]
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